Destination Denim – WRANGLER

Brief:

I was asked to run a workshop for Wrangler as part of an Amazons Destination Denim event, they wanted us to produce a sustainable biodegradble item as a giveaway for the duration of the event. we came up with a recycled leather branded keyring with an option where the guests could have there desired initials embossed.

Client: AMPLIFY  are a global brand experience agency they specialise in Joining the dots between people, brands + culture

What I did: I organised the workshop and the team to run the Wrangler experience, I sourced the recycled materials & elements used during the event an advised on the general look of the keyring.